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About Kinder Reese
There are plenty of so-called real estate experts out there teaching agents how to succeed even though they haven’t sold a home in decades, if at all. But Kinder Reese is different. Founders Jay Kinder and Michael Reese have collectively sold more than 6,270 homes over the past two decades, they still have thriving real estate practices, and they love sharing their proven systems and processes with other agents who are serious about growing their business.
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3 Things You Can Learn From Conor McGregor
Published by Jay Kinder
Conor McGregor McGregor started his adult life as a plumber. Today he’s a nine-figure mixed-martial arts (MMA) fighter and one of the most visible and successful fighters in the industry.

His life is a true rags to riches story with enough twists and turns, ups and downs and successes and failures to make two major motion pictures.
If you take a closer look at the wins and losses in his life — both in and out of the ring — there are three clear lessons you and your business can learn from Conor McGregor.
To understand what they are, it’s important that you first get to know a little more about him, his life and his fighting career.

Humble Beginnings and Superstardom

McGregor started boxing as a pre-teen and converted to become an MMA fighter when he was just 17. He made his professional debut on March 8, 2008 just shy of his 20th birthday. Fighting for the London-based promotion Cage Warriors, he won his first fight by Technical Knockout (TKO). From there, he lost two of his first six fights before going on an impressive winning streak, claiming both the featherweight championship and the lightweight championship in 2012.

McGregor’s star rose quickly due to his incredible work ethic and a powerful belief in himself that he could accomplish anything.

Once joining the premier MMA league, Ultimate Fighting Championship (UFC), in 2013, McGregor went on a tear reeling off a 15-match win streak over the next three years. 

Despite losing his 16th match to one of the toughest fighters in his weight class, McGregor was able to win his next fight and to become the UFC's lightweight and featherweight champions.
He was making millions in fight purses, knockout bonuses, side businesses and endorsements. Forbes had his lifetime earnings pegged at roughly $47 million by the end of 2019. Pretty amazing for a guy who grew up in a working class neighborhood in Dublin, Ireland.
Fall From Grace

Just as McGregor’s star was shining the brightest, his life and career started to unravel. Over the period of a little more than a year, he made several bad decisions that impacted his life personally, professionally, legally and financially:

- In April 2018, two days before the UFC 223 event at the Barclays Center in Brooklyn, New York, McGregor showed up with an entourage at the end of a media event and proceeded to wreak havoc, throwing a hand truck at a bus. The smashed glass injured some of the UFC fighters inside, two of whom saw their upcoming fights canceled as a result. McGregor was arrested and charged with three counts of assault and one count of criminal mischief.

- In October 2018, McGregor’s feud with UFC fighter Khabib Nurmagomedov ended with McGregor getting manhandled by Nurmagomedov in a UFC fight and then both of them getting suspended for a dangerous brawl that ensued at the end of the match. McGregor announced his retirement (which lasted only 10 days) after this fight.

- In March 2019, McGregor was arrested on charges of strong-armed robbery and criminal mischief in Miami, Florida. According to the police report, the fighter slapped a phone out of a fan's hand as they left a club and proceeded to walk away with it.

- In March 2019, the same day he announced his MMA retirement, it was revealed that McGregor was under investigation in Ireland for sexual assault. The alleged incident took place in Dublin in December 2018, leading to McGregor's arrest and release the following month, pending further investigation.

- In June 2019, McGregor punched an older man in the face because he wouldn’t take a drink of McGregor’s personally branded whiskey. He pled guilty to assault and publicly accepted responsibility for making such a horrible decision.
It was a tough couple of years for McGregor as he did a tremendous amount of damage to his reputation and put his fighting career in serious jeopardy with all the horrible decisions he made and actions he took.

A Rise From the Ashes

After a 15-month break from fighting, McGregor took on Donald “Cowboy” Cerrone in UFC 246 in January of 2020. Despite his long respite from fighting and his year-plus battling legal woes, McGregor came into the ring looking like his old self, dispatching of Cerrone with a KO/TKO in just 40 seconds.

The most surprising thing about the entire event wasn’t the speed and efficiency with which McGregor dispatched of Cerrone. It was that Tony Robbins was in the ring after the fight celebrating the victory with McGregor and his entourage.

It seems that McGregor hired Tony Robbins to help him take his life and decision-making efforts in a positive direction after what was an extended period of serious negativity and pain for McGregor.
McGregor is now on a positive trajectory and likely headed for a rematch with his nemesis Nurmagomedov. His side businesses and endorsements are growing again and it appears that he has a new lease on life, if you will, despite all of the bad things that have happened in recent history.

Lessons learned

If you’ve been in the real estate business for the last few years, you’ve probably experienced some ups and downs yourself — both personally and professionally. While there are a number of lessons that you can learn and apply to your life and business from Conor McGregor’s 31-plus years on this planet, there are three important ones that we shouldn’t overlook.

1. It’s not where you’s where you finish. From being raised in Dublin with the prospects of living a modest life as a plumber to being the most recognized and financially prosperous MMA fighter in the world, McGregor worked hard to overcome his humble beginnings to create a dream life for himself.

He didn’t let the circumstances of his life dictate where he wanted to go. He set his goals and worked hard to achieve them. Along the way, there were a number of ups and downs — both externally driven and self-imposed — but he didn’t let those things deter him from fighting hard to move forward in the direction of what he wanted.

Despite how the real estate market has changed over the last several years; tight inventories across the country, a rising number of agents joining the real estate industry, prices settling, homes staying on the market longer, etc., there are a number of agents who are still growing and building successful businesses.

It’s not a matter of how things started or even how they’ve been moving along. It’s a function of having clear goals and a plan and working that plan to get the results you want over the long term. Remember, consistent action doesn’t always produce consistent results, but it does produce success.

2. Plan your work and work your plan. Benjamin Franklin supposedly once said, “If you fail to plan, you are planning to fail”. No matter what stage of business you are in, you need a plan if you want a legitimate shot at building successful real estate business. More importantly, if you want to have continued and consistent results, you need a strategic plan that grows and evolves as your business and the real estate market changes.

McGregor has a plan for every fight he has. In many cases, he finds out that what he planned for didn’t always happen. As such, he needed to adjust his approach, retool his plan and then work the revised plan to achieve success in the ring.

The same thing goes for outside of the ring. Between his endorsements and the businesses he’s owned, he’s experienced success and failure. As well, with some of the bad choices he’s made, he’s lost endorsements and support. As such, he’s had to revise his current plan and/or make some new plans to find new endorsements and/or get back some old ones.
As the market has shifted, your business has to have shifted as well. The total number of sales peaked in 2016. Since then, the number of existing home sales has steadily decreased in many parts of the country. In other parts, there’s been little to no growth in the number of homes sold. Gone are the days when deals seem to literally fall from the sky. What worked from 2013 to 2016 no longer works today. 

You need an updated plan and you need to put it into action to make your business thrive in 2020 and beyond. 

3. Seek outside counsel. Conor McGregor has no shortage of confidence. To say he’s brash, borderline arrogant, unafraid of what others think of him and unapologetic for who he is would be a gross understatement.

He is authentic to his core and lives his life on his terms.

Unfortunately, this strategy has not served him as of late and his actions and decisions have caused him a tremendous amount of trouble over the last 18 months or so.

If you’re like me, you were shocked when you first saw Tony Robbins standing in the ring celebrating with McGregor and his entourage after his stunning victory over Cerrone in his last fight. And, as stunned as I may have been, it made complete sense to me as I thought about it.

McGregor’s plan(s), strategies and tactics were not getting him the results he desired and longer and he really didn’t know how to get them on his own. So, he reached out to someone — a coach — who knew how to get him over the hump; who knew some new and better strategies to get him out of the place where he was stuck and onto an even better track to bigger and better success.

We all only know so much and to that end, we can only get ourselves so far towards what we want to achieve. When we reach that point, we need to accept that we need help to get to the next level.

Reaching out for help and guidance for a new strategy isn’t an admission of failure or weakness. In fact, it’s a show of strength and admittance that you’re smart enough to know you don’t know everything. A commitment, if you will, to finding someone who knows things you don’t that you can learn from to build the life and business of your dreams.

If you’re not getting the results you want in your life and business, it’s time you seek out someone who’s traveled the road you want to go down and let them show you what it takes to get there faster, easier and cheaper than it took them to traverse it.

When you’re willing to do that, the trajectory of your life changes for the better almost immediately.

Look, you may not like Conor McGregor or even identify with him as an athlete, human being or business person. And that’s okay. You don’t need to in order to take the lessons he’s learned in life and business and apply them to your life and business.
If you’re willing to have an open mind, you’ll see that what’s worked well for him can work well for you to build a life and real estate enterprise that serves you and your family for years to come.

I believe that with all my heart as I’ve done the same thing for myself over the last 20-plus years as a real estate agent, father, son and husband. It’s changed who I am and what I do forever.

It can do the same for you.

About Author: Jay Kinder

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