This thought should be on your mind every time you assemble your listing folder for a listing presentation. If you think you’re going to need it, take it because once you’re at the house, you may never get back in the door again.
Here’s a list of information/items you should always have on you when you go out on a listing presentation:
1. Listing folder
2. Listing agreement
3. Explanation of agency relationships for your state
4. Seller’s disclosure
5. MLS feature sheet
6. Net sheet
7. Lead paint disclosure
8. Any other documents your state or office require
9. Your listing presentation (of course)
10. Your business card
11. Your lender’s business card
12. Your stager’s business card
13. Your inspector’s business card
14. Home Warranty (Listings with home warranties, that are staged and pre-inspected sell faster and for more money)
15. Updated data/statistics on the national and local markets
16. MLS data on your competition
17. Comparable listings and pricing materials
18. Photos of the comparables emailed to you
19. Lock box
I’ll go over how you’ll use these materials in my next blog post, but for now, make sure that you have, at a minimum, all of that stuff with you before you leave your office to put yourself in the best position to succeed while you’re at your prospect’s house.
“By failing to prepare, you are preparing to fail” - Benjamin Franklin
Getting off to a strong start in the listing process is key if you want to end up with a signed listing agreement.
To that end, you need to do the things I’ve shared with you here and do them well.
Don’t take shortcuts and for sure, don’t skip steps.
Make sure you go into your listing presentations ready to make a new friend and win a client.
Part two is coming soon...be on the lookout.