One of our coaching clients just rented out a movie theater for the release of Frozen 2. He and his team dressed up as characters from Frozen and took pics with their guests. They encouraged everyone to come dressed up, too. It was an amazing event and he even took family portraits with his real estate photographer and sent them to people as a thank you for coming to the event. His guests had a great time...even the folks who didn’t have children.
Again, it doesn’t have to be anything extravagant, it just has to be done well. Again, if your budget is tight, hook up with your vendors and let them invite their clients as well. Remember to always send a thank you note and follow up with a call within a week of the event. You’ll get lots of traction in strengthening your relationship with your top 200 or 250 database members.
6. Celebrate a holiday: In the past, I’ve had coaching clients who handed out candy on Valentine’s Day, apple pies on Independence Day or pies at Thanksgiving. All of them have worked superbly and it’s a great way to get another face-to-face touch into your rotation.
Recently, one of our clients hand-delivered 200 packs of Girl Scout Cookies to his clients. I’ve yet to meet anyone who doesn’t like at least one flavor of Girl Scout Cookies.
It was a home run for him.
Again, do what you can do financially and then get help for the rest.
Lather, Rinse, Repeat
Getting this up and running takes some time. The more you set up as a repeater in your calendar, the easier it is to navigate going forward. As well, the more you systematize and schedule things out, the easier it will be for you to implement.
Remember, we’re looking to establish, foster and then nurture long-term relationships with people. We want to be such good friends with these people that they would never think of buying or selling with someone else.
Also, it’s okay from time to time to ask for a referral. In fact, it’s incumbent upon you to do so as part of the process. That said, don’t do it every time you speak with or contact them as it then looks like you’re giving just to get back.
When that happens, it’s not a great thing for any relationship.
This is a proven process to get more referral business. It’s a simple strategy that’s easy to implement. You just need to take action.
Best of luck...now go crush it!